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Ampm, one of the world's best US-based convenience stores, is designed to be a self-service convenience store offering a wide variety of important services for busy city dwellers.
- Atlantic Richfield, successfully repositioned as ARCO, a US-based oil company planned to redesign and expand its retail presence at gas stations. A distinctive, independent brand was needed to build awareness for itsconvenience stores. This included:
- Designing a take-out fast food center that would be a standard component of new locations and retrofitted into existing stores
- Resolving customer traffic flow problems resulting from mixed usage (gasoline, groceries, fast food)
- Introduced "am/pm" brand identity, expressing round-the-clock availability and convenience, setting the new retail concept apart from ARCO's core service station business.
- Developed new store design and graphics system for installation at ARCO service stations or as stand-alone business in any retail environment.
- The new design has helped to increase sales on high margin prepared foods from 20 percent to 35 percent. ARCO?s C-store concept has been so successful that they are now being franchised to non-U.S. petroleum companies for implementation worldwide, most recently in Korea, Japan, Singapore, Thailand, Australia, Mexico, Argentina and Canada.