Televisa, a Latin American media giant, was undergoing significant change – economic pressures, increased competition and new senior management – all of which would influence its future business success.
"The new logo is just the beginning of radical changes in the company. We want to communicate that Televisa is in constant evolution, concerned about being in accordance with a global world."
Corporate Identity Director, Televisa
- Create a comprehensive brand strategy and communications plan to create a better understanding of the new Televisa
- Developed a new positioning statement and image attributes that captured Televisa’s new reality
- Developed a master brand architecture to reinforce Televisa’s position as a global entertainment leader
- Updated Televisa’s logo to make it more contemporary
- Maximized the impact of the new identity by creating a bold new visual system
- Created identity guidelines to ensure consistency
- Developed decision tools to direct future branding and ensure that operations and marketing initiatives supported the brand positioning and image goals
- Created a communications plan including key audiences and messages