Red Lobster was built on the simple premise that great service was fundamental to success, along with the promise of offering great tasting seafood at a value price.
Red Lobster...hasn't rested on its laurels... (It) has kept in tune with the tastes of middle-class Americans with design changes like a 'wharfside' look...
- Marking its 25th anniversary, Red Lobster recognized the need to reinvigorate the chain's positioning in a market oversaturated with competing options
- Evaluated existing design elements and consumer attitudes towards seafood dining
- Based on this research, implemented a retail strategy centered on the "wharfside experience," through a new visual identity
- Reinforced through the redesign of all retail elements, including logo, signage, color, lighting, uniforms and menus