The Radio Corporation of America, a leader in consumer electronics and broadcasting, desired a more appropiate identity as its business grew to embrace new opportunities in aerospace and satellite communications.
- Develop an identity for a business growing to embrace new opportunities in aerospace and satellite communications
- Broadened the company's identity through a formal change in the name to RCA, recognizing the widespread usage and strong equity created by branded products
- Developed a new RCA corporate signature with distinctive and modern letterforms
- Created guidelines and standards to ensure a cohesive implementation across all business units