Founded in 1989, MMA began life as a developer of custom client/server solutions for the financial services industry. It quickly became one of the most profitable companies in its field. Today, its clients include KPMG, TV Guide, Nasdaq, and Goldman Sachs.
“We wanted to send a really, really loud message to the world that we were something new and something different.”
CEO, Plural
- A name that was badly dated and a poor fit with a company selling leading edge internet design and e-business solutions
- To be perceived as a top tier business-to-business e-solutions company that formed relationships with its customers.
- Internal and external interviews to formulate the image attributes that would express the new brand’s personality
- Created the name "Plural" reflecting the integrated team and multi-disciplined approach to solutions utilized by the company
- Designed award winning visual identity
- Developed an inventive launch and marketing kit that can be customized to multiple audiences including investors, the financial services industry, and recruits