Pizza Hut is the recognized leader of the $25 billion pizza category and has been since 1971.
- Pizza Hut planned to expand internationally, so required a vibrant identity that would give the fast food chain universal appeal and worldwide recognition as the quality pizza chain for mass audiences.
- Conducted consumer research on public perceptions of the chain.
- Retained the well-recognized name and familiar red roof, incorporating the latter into a new brand identity.
- Introduced new designs for signage, paper goods, menus and packaging as well as visual refinements to the retail interiors and exteriors.
- Helped implement with the creation of a prototype restaurant, along with facility guidelines for worldwide usage.