Metafore, a non-profit organization based in Portland, Oregon, catalyzes business action that conserves, protects and restores the world’s forests and communities.
“This new look firmly positions Metafore as a driving force for business leadership that ensures the long-term supply of the resources businesses need to thrive.”
CEO, Metafore
- The organization’s visual identity did not capitalize on the strength of the Metafore name and the concept of catalyzing change
- The primary brand needed to better communicate—through messaging, color, imagery and logo—the value of incorporating environmental and social objectives into business operations
- Created a vibrant and powerful visual treatment of the name of the organization (a blending of the Greek root for change “meta” and “fore” for forests) which simply and succinctly conveys key elements of the organization’s mission
- Employed a primary palette of natural shades of green and corporate-style blue to symbolize the synergy between the environment and business
- Utilized a “windowed” font with interchangeable natural images of forests, ecosystems or water to convey the possibilities afforded by responsible business practices