Hardee's owns and operates a system of nearly 2,400 company and franchise-owned quick-service restaurants in 32 states in the US and 11 foreign countries.
- Hardee's—known by the bright orange roof on all its fast food restaurants—felt that updated design elements would increase its quality image, as well as reduce its construction costs.
- Conducted a chain-wide audit of retail operations and communications
- Designed a new, cost efficient prototype that softened the aggressive architecture and orange roof of the existing building in favor of one built with high-appeal natural materials
- Strengthened Hardee's image with a redesign of the logotype and a unified identity system for all retail and marketing components