Doosan, South Korea‘s oldest conglomerate, serves a myriad of industries including trade, packaging, construction and publishing.
“A truly successful product is highly correlated with its corporate image. A good image will help to drive growth through increased customer preference and purchases.”
- Reposition Doosan as a forward-thinking, global company with the flexibility to thrive in the rapidly changing business climate
- Revolutionized Doosan’s identity, dropping its outdated and culturally-specific image, and replacing it with a vibrant world-class design representing Doosan's three business competencies united as one
- Extended the new identity to each of the affiliated business units and, where appropriate, packaging, signs and other forms of communications
- Implemented an employee information program conveying Doosan's management philosophy, corporate spirit and visual identity