DIMON Incorporated is the second largest independent leaf tobacco merchant in the world, including the purchasing, processing, storing and selling of leaf tobacco.
- When Dibrell Brothers and Monk Austin merged to become Dimon, the largest importer/exporter of fresh-cut flowers and the second-largest leaf tobacco supplier in the world, the company sought a bold new identity to excite employees, customers and investors
- Developed a new positioning reflecting the merged company's strengths and priorities, based on in-depth management interviews and a comprehensive audit of in-house and competitive communications practices
- Created a new logotype with a blue and gold diamond symbol, accenting the new name
- Developed an integrated visual system for a wide range of media applications, including stationery, product tags, signage and apparel