Sylvan Education Solutions was formed to partner with public, private and religious schools nationwide to provide publicly funded, high-quality tutoring and supplemental education for struggling students—as an extension of the well-known and highly regarded Sylvan Learning Center brand and method. While the Sylvan name is synonymous with quality K-12 tutoring and supplemental education, how would Sylvan Education Solutions distinguish this new offering?
- Create a new name for Sylvan Education Solutions to differentiate the organization from Sylvan Learning Center and its offerings
- Design a logo to appeal to school district's, parents and school children alike
- Visually express the company’s mission and brand essence
- Performed an intensive analysis and audit phase by conducting executive and customers interviews and a comprehensive review of the education service provider’s communications and marketing materials
- Translated the research findings into design criteria that directed the development and implementation of the new name and visual identity
- Selected the name “Catapult Learning” from over 500+ Lippincott-generated names. The new name literally means to “launch forward” and evokes images of a longstanding and proven instructional system that provides students with opportunities to advance. It is also distinctive and flexible to allow for future expansion of services
- Created a unique and memorable symbol to capture the essence of the new Catapult brand. The symbol, a child’s hand overlapping a red apple, symbolizes Catapult’s promise to partner with community organizations, school districts, students and parents to deliver engaging and effective educational solutions
- Designed launch support materials including website and collateral