Open a newspaper, magazine or phone book in one of 300 cities around the world and there’s a good chance you're holding one of Catalyst's products.
- Norske Skog Canada had acquired rival Pacifica Papers. During the acquisition, Norske Skog reduced its equity stake in the Canadian subsidiary. As a result Norske Skog Canada sought create a powerful new identity
- Ensure a smooth transition to new communications
- Developed hypothetical identity relationships that represented a change in ownership, including a new company name
- Evaluated brand scenarios and recommended leveraging the Catalyst name with a new visual identity
- Created a dynamic new logo and tagline "You'll know us by our stripes," emphasizing the personal and professional aspect of paper production
- Introduced a visual system for Catalyst, including recommendations for implementation