Today, Archstone Communities is a division of Archstone-Smith (NYSE: ASN), a leading owner, developer and operator of apartment properties across the nation.
- After a merger between two real estate trusts controlled by Security Capital, the organization wanted to raise its profile and leverage the size of its many apartment communities
- Developed a new name—Archstone Communities—and a master brand strategy for the company's apartment communities nationwide
- Created a new logotype and visual system for use on all marketing materials, sales centers and properties
- Designed and developed archstonecommunities.com, which provides many on-line services for current and potential residents, including full on-line apartment searching complete with 3-D walkthroughs
- Developed a new sales environment that met customers' needs and reinforced the brand’s positioning and image goals