American Greetings is the world's largest publicly owned creator, manufacturer and distributor of greeting cards and social expression products.
- A rose is a rose is a rose is a rose... but in 1978, dated styling and inconsistent usage were taking the bloom off the longstanding American Greetings symbol
- Created a refreshed brand identity that asserted the overall strength of the company's-not only of its successful product lines
- The reinvigorated American Greetings identity helped position the company favorably among powerful competition, bringing new expression and sentiment to the heartfelt business of giving