Agere Systems, formerly the Microelectronics division of Lucent Technologies. A world leader in sales of communications components Agere Systems designs, develops and manufactures optoelectronic components for communications networks, and integrated circuits for use in a broad range of communications and computer equipment.
The Agere brand identity reflects a simple elegance and evokes strong, positive meaning and we were only able to accomplish that with your guidance, counsel and patience.
Agere Systems
- Develop a global brand for Lucent microelectronics/optoelectronics group in 12 weeks
- Complete the branding program and support the launching of the new identity in 120 countries worldwide
- Engaged in intense name development (over 1300 names) and preliminary legal, linguistic and URL screenings to identify the best candidate
- Developed a focused brand positioning statement though extensive executive and customer interviews, a competitive audit and review of media/analyst reports
- Developed appropriate nomenclature based on the company's capabilities and perceived competency in the industry
- Created a bold new logo and visual system, to differentiate the new company in its highly competitive marketplace
- Designed and produced materials for the initial launch of Agere Systems at their worldwide sales conference in December, 2000
- Created online guidelines with downloadable templates for ease of implementation